The Power of Personalising work for performance and potential

Why book Rob?

Rob Baker is a world-leading expert in work design, personalising work through job crafting and positive psychology. His engaging, evidence-based keynotes and workshops help leaders and teams create happier, healthier, and more productive workplaces.

  • Practical, science-backed insights

  • Highly interactive and inspiring delivery

  • Proven impact on engagement, well-being, and performance

  • Trusted by global brands, HR leaders, and forward-thinking organisations

What makes Rob different?

Rob Baker is known for turning cutting-edge research into practical strategies that spark real change in the workplace. His talks are lively, interactive, and thought-provoking — leaving audiences inspired and ready to take action.

Rob connects with people at every level, from senior leaders to frontline teams. He tailors his insights to the needs of each audience, making ideas relevant, relatable, and immediately useful.

A recognised pioneer in job crafting and personalised work design, Rob’s work has been featured in publications including the Harvard Business Review, People Management and Work Magazine.

With 98% of participants recommending his sessions for boosting engagement, wellbeing, and performance, Rob brings a rare blend of evidence-based expertise and real-world relevance.

If you're looking for a speaker who challenges thinking, energises teams, and delivers lasting impact — book Rob today.

Popular Speaking Topics

  • The Power of Personalisation

    Exploring how we can bring our whole and best selves to work by making work more personal, meaningful and productive.

    Attendees are introduced to, and explore the concept of job crafting and shown how they can take a more personalised approach to their work.

    Download PDF

  • The Science & Art of Thriving

    Exploring how we can apply the science from the fields of positive psychology and behaviour science to make work happier, healthier and more productive.

    Participants will learn actions to foster their own flourishing and how to encourage wellbeing in others.

    Download PDF

  • Positive Leadership

    Exploring how leaders can unlock potential and performance by focusing on strengths, trust and psychological safety.

    Attendees are introduced to the principles of positive leadership and shown how small, authentic actions can inspire others, build high-quality connections and create a culture where people and performance thrive.

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Testimonials

  • "A truly inspiring session with Tailored Thinking. Opened our eyes to the opportunities that exist for everyone no matter their role with respect to job crafting.”

    Sveina Berglind Jónsdóttir, Director of People Operations, Iceland Air

  • "Rob has an extraordinary ability to make you question yourself in the most positive way. His holistic approach combining work and life is refreshing and honest. "

    Suezanne Bennett, Group HR Manager, Nigel Wright Group

  • "Rob was fantastic. He helped colleagues across WHEN highlight not just identify strengths but explore ways to bring them to life at work."

    Nicola Lee, Head of strategic initiatives, WHEN (WOMEN’S HIGHER EDUCATION NETWORK)

  • PwC Lego

    "Rob is an engaging speaker and his passion for the topic of personalisation, positive psychology and job crafting is infectious. It really comes through in the way he presents. ”

    PwC

  • Virgin Money Logo

    This session was incredibly valuable, we positively explored how personalising our work can help us become more focused, productive and happy at work.

    Virgin money

  • Northumbria University Logo

    What a fantastic session - a great mix of participation and presentation and lots of useful and thought provoking content.

    Northumbria University

The Power of Personalisation

Watch Rob’s TEDX talk recorded in 2021 at Newcastle University.

“Job crafting is a skill that every employee needs and every manager should value and “PERSONALIZATION AT WORK” bringS the research and practice together in an engaging and accessible way”

Adam Grant, New York Times bestselling author of Originals, Give and Take & Hidden Potential

Unlocking Your Performance & potential

Make a difference at your next event by booking Rob Baker. Rob will work collaboratively with you to tailor his approach so it aligns perfectly with your event.